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Steps to success: The importance of a mobile app for your startup

With the current number of smartphone users in the world today standing at a whopping 3.8 billion, it is time to consider the benefits of mobile app development for your business.


a happy team working at the table

Ever been out for coffee with your friends and find that none of you can stop looking at your phones?

It may be frowned upon by social pedants, but the truth is that mobile apps are here to stay. From sharing photographs of food on Instagram, chatting with family members on Signal, to checking stock market positions on Fidelity, the world is now in the palm of our hands.

Access to mobile app development has changed the way we market and do business. Your advertising brochure is always available online, and potential customers are just on the other side of the screen.

With the current number of smartphone users in the world today standing at a whopping 3.8 billion, it is time to consider the benefits of mobile app development for your business.

Increased Visibility

Imagine having an advertising signboard in your potential customer’s bedroom. This is what having a mobile app essentially does.

Even if the user is not engaging with the app, the app stays on the mobile screen and enhances your brand presence.

Having an app always available also means that your potential customers will remember you when seeking a relevant service instead of turning to Google or asking their friends.

Better Engagement

Unlike human beings, your app does not need to sleep and will be available any hour of the day. It is free from human inconsistencies such as moods, illness, or disrespectful speech. You also do not have to invest time and resources in costly training.

Having an app for customer service ensures that you present consistent and professional service to your potential customers. Tailored responses and customer service experiences mean that you improve your sales outcomes. Luckily, there are certain companies like Redwerk that provide software development for startups.

Provide More Value

Encourage users to engage with your mobile app and enable push notifications by digitalizing loyalty programs. This way, it is easy to get directly in touch with users through the app and maximize advertising potential if you have a promotion.

You can also access new potential customers with referral discounts for your current users.

Providing more value for using your interactive mobile app is a win-win situation for both your customers and your business.

Stand Out from the Competition

While most businesses now have responsive websites that scale to display nicely on mobile devices, their presence remains trapped in the browser. A mobile app removes this step and streamlines the shopping process for your users.

Efficiency is key in our busy digital world. Users can very easily choose one business over another simply based on ease of contact.

Having an interactive mobile app makes it easy for potential customers to remember your startup, find out more about your products and services, and engage towards a positive sales outcome.


Now, you might think that developing a mobile app for a startup is out of your budget. In reality, having a mobile app for your business is highly cost-effective.

Having a mobile app keeps running costs low while providing virtually instant, 24-hour access to your business. Imagine if you had to pay customer service personnel to provide the same level of service.

Undertaking a project like a mobile app can seem daunting if you do not want to invest capital in software development staff and infrastructure.

And it is not just about the output. Think about the input! Mobile apps will boost your global visibility, increase your customer loyalty, and generate more revenue to keep your business on the up and up.

Take the Next Step

Sold on the idea but not sure where to start? Consider what you would like to achieve with your mobile app. Who would your target audience be, and how would your app stand out? Choose a trusted and experienced software development company and discuss the developmental process with them.

In this digital age, deals are increasingly being done on mobile. Keep ahead of the curve by creating a mobile app for your startup business.

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