Recent surveys have shown that marketing for the majority of MSPs is ignored. Most of their investments are used in research and hiring will marketing is not offered the same benefits as them. Because of this, opportunities to expand and grow are lost. Mobile marketing is one of the areas that you can capitalize on and soon enough, you will start to enjoy the benefits.
Think of it like this, when you are looking for information about a certain company what device do you use? It is most likely to be your smartphone. This is the case with people who decide on companies, they will use their smartphones. Mobile phones are the preferred means to access the internet. Your business can become successful because of phones.
In 2005, mobile marketing came into focus. Customers received information about new products and upcoming sales. When they bought something, companies and brands often reached out to them again in a bid to get them to buy more. With smartphones, this and much more can be done.
The following are mobile marketing tips for MSPs.
1. Make Good Use of Social Media
75 percent of the time people are logged in to social media, they are using their mobile devices. Create social media pages for your company. Use all social media platforms as some people
use one and not the other. You do not want to be available on one platform and not on another. Maximize the number of people that you can reach. Next, create relevant content for the platforms. You can also get in touch with influencers who will share it with their followers.
2. A Mobile-Friendly Website
Ensure that your website is compatible with mobile and that it is well designed. Sometimes, people visit websites and when they see that it is not appealing, they leave and probably visit a competitor. Ask for feedback from a few people or better yet, look for a reliable company like this, for a consultation. Your SEO and mobile bounce rates will increase with a website that is not mobile-friendly.
Pay special attention to the loading time. Unlike desktop users, mobile phone users do not have much patience. Also, instead of forcing users to create a profile, give the option of using their social media profiles to sign up.
3. Get a mobile App
You may have a great mobile-friendly website running, but you have to consider having an app developed for your brand. If you are expecting a high level of interaction, go for an app. Your conversion and retention rates will be high as users will be interacting and spending more time on an app on their phones compared to a website.
An app will also enable you to offer an easy and clear path that leads directly to client data and leads. With this, you will be able to connect with them in many ways. It is not expensive to get an app for your brand. If you want to create one yourself, there are tools available to help you in designing and developing it.
4. Use SMS Marketing
Every hour 58 percent of smartphone users are on their phones. If you know the rules of text message marketing, you are good to go. However, if you do not, take time to familiarize yourself with them. The guidelines and regulations keep on changing, make sure you stay ahead of the game. The consequences are dire if you disregard the rules and you could get sued.
The SMS industry is highly regulated to protect both marketers and consumers. The regulations have been put in place to prevent spamming.
5. Email Marketing
Ensure that all your marketing emails can be read easily using a mobile phone. This is the device that most people use to check their emails. Instead of giving people your business card, ask them for their email addresses and then add them to your mailing list. All the links and resources that will be availed to them via email should also be easy to navigate using a mobile phone. Send newsletters periodically to give industry news, summarize previous emails, and send news about upcoming promotions and deals.
Some people are a little skeptical about investing in mobile marketing. That's okay, but you are never really sure about something unless you give it a try. Mobile marketing is a good way to not only reach prospects but also clients. The methods that have been described above will give you leads. These leads will turn into customers who will propel your business to new heights.