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Mobile app launch checklist: A step-by-step guide

If you are a project manager gearing up to introduce the latest software across platforms, let this guide help in managing the work for a mobile app launch.


a woman is showing something on her smartphone to a man sitting in the office

Creating a mobile application entails serious planning and work. It wouldn't be wrong to get help from professionals already experienced in the business. If you're a project manager gearing up to introduce the latest software across platforms, enlist a company that focuses on software development. These people know what to do to pull off a successful project and offer a new mobile application to consumers. Let this guide help in managing the work for a mobile app launch which comes after the app development.

Step 1: Plan for the app launch date

man with his team in the office

The first step before the launch is always to plan for the launch day or launch target of the mobile app. While developers create the application, managers can discuss the subsequent tasks to introduce the product to the market. It takes as much work to market the mobile application.

Different platforms have different review policies for platform inclusions, so adjust the launch date accordingly. Take into consideration events that can occur at your target launch date to provide some adjustments and contingencies.

Step 2: Do market research

There are millions of mobile applications on various platforms. The most common platforms are Apple App Store and Google Play. Google Play has around 3.48 million mobile applications, while Apple App Store has about 2.22 million mobile applications.

There will always be a particular demographic that can potentially become the mobile app's most prominent and profitable user base. The only way to find out about this is by conducting market research. Based on the market research, you can predict other relevant projections like download rates and profit projections.

Step 3: Create various versions of the mobile app

Choosing one platform for a mobile application launch and inclusion won't guarantee any software success for the project. It's better to invest in creating various versions of the application to broaden the cross platform accessibility of the mobile app.

Think of it this way; there are more chances of retaining and acquiring people if you cover all the possible devices that can lead to app download and app use. Create an iOS version of the app and consider adding an Android version. Furthermore, you can enhance the app reach by developing a browser version.

Step 4: Discuss potential pricing strategies for the app

Many mobile applications start as free downloads for mobile phone users. However, when the opportunity for profit rises, it's best to have pricing strategies in place to cater to various users. One way to build an audience and existing user base first is to download the application.

As the mobile application integrates more features, in the long run, offer different prices in place of the features. The existing user base can indicate some purchase patterns that better understand what customers are willing to pay for.

Step 5: Create social media presence

We all live in the age of social media, where a bulk load of information and data is released every moment. It makes more sense for businesses to utilize this method in presenting and introducing mobile applications to people around the online world.

There are various social media platforms where you don't need to spend anything except time and effort to create related content for the mobile application. Start with something as basic as creating a working Facebook page, Twitter profile, and Instagram account. It's one of the fastest ways to launch the application online.

Step 6: Launch a website for the mobile app

There is a difference between marketing the mobile app to persuade people to download the application and creating informational content. It's often better to present the relevant information about the mobile app on a website so that users will know what to do and where to get the application.

Create content that includes necessary information about the mobile app, regulating policies in place, and platform availability. Practice SEO methods to bring the landing page of the websites to the top of Google search rank pages. Getting a ranked website is a fast way of launching the mobile app across the web.

Step 7: Launch and promote the mobile app

When the time comes where the mobile application is ready for launch, be ready to promote the app for the next months to come. Some methods you can consider for launching mobile apps are paid advertising, affiliate marketing, user reviews, and constant content creation across all social media and website platforms.

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