Mobile marketing is not an easy field. One such "pitfall" is the installs. If you want to promote your application, you mix CP6+A and incentive app install. They increase your rating and popularity.
Organic installs are the most effective because it is the download of your application by real consumers. But this is not easy to achieve. Incentive app installs can help you with this. They solve the problem of app discovery. Only real people can do that because bots can find applications for indexed keywords.
Once your Android app is visible, you can order keyword installs. What does it mean? Incentive users perform a simple task: they enter a keyword in the search box, find your program, download it, and perform some actions in the application. The algorithm takes such user behavior as install and lists your rating. However, this does not happen immediately - it can take a couple of days. Therefore, there is a tendency for the position of the application to fall in the first days of promotion. But after that, the growth compensates that and improves the rank.
You must run a test before you can run this application campaign. It will help you evaluate and determine the required number of installs for each keyword. 10-15 orders for 4-5 keywords will be enough to get started. Assessing the situation, you can buy up to 20 installations a day until you reach the top 20. Once you reach the top 20 for a particular keyword, you should start a separate campaign to do so and increase the number of installs 1.5 times every two days.
Remember about your plan. The marketing strategy should be logical, clear, and thoughtful. You should capitalize on incentive app installs because it will bring you visibility and top results.
Keyapp.top is a self-service platfrom for application promotion with keywords installs and search optimization.