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How to target consumers through their smartphones

It is important to know the behavior of your consumers and how they use the smartphones. Gone are the days when smartphones were the preserve of either the rich or the young.

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5 people responsible for different marketing strategies

Data suggests that the vast majority of people in the developed world own a smartphone, including a majority of those over 65. Gone are the days when smartphones were the preserve of either the rich or the young; they’re now ubiquitous, which is what makes them such fantastic devices to target with advertising. In this article, we’ll look at all the ways in which a smartphone can be targeted in order for you to sell your products, giving you a little reach into the pockets of every consumer in your market.

Social Media

When you pull out your smartphone, what do you tend to open first? Most people would say that they’d click on the icon of their favorite social media platform. That could be Facebook, Twitter, Instagram, TikTok or YouTube. Research suggests that young people especially are using these apps for over an hour every day, and that some are spending at least three hours on their phones each day swiping through social media. So, with so many eyes looking at posts and content, and for considerable periods of time, it’s clear that social media marketing is a highly effective route into consumers’ smartphones.

You can do this form of marketing in a number of ways. The first step should be to create accounts on all of the major social media providers. That’ll be your base of operations, where you should share your posts and pay for them to be promoted on the screens of the consumers you feel are most likely to identify with your brand. You can check out the most effective social media marketing strategies by searching for expert advice online.

SMS Marketing

One of the things that marketers have realized in recent years is that some platforms are actually oversaturated when it comes to advertising. Some might even argue that’s the case for social media, though experts still believe that the return on your investment in a social media marketing campaign can be sky high. One area that’s significantly less explored and harnessed is the SMS inbox, which is still used by most consumers as an alternative text-based messaging service, and a key inbox for their communications with businesses.

You can get yourself into this inbox too. All you’ll need to do is read up on how to create an SMS marketing strategy that will suit your brand and your objectives. This is a cost-effective way to access the smartphones of some of the people you’re looking to market to, and it’s also something you can do on an astonishing scale. Look into this form of marketing in order to give your business a boost this year.

Emails

If you use your smartphone as a work device as well as for personal use, you’re probably opening up your email account several times a day to check whether you have an urgent message to respond to. You’ll also access your personal account for the same reason – perhaps to track a package, see your subscription renewals, or to sign up to new products and services. Email inboxes are, even now, still not exploited for their remarkable marketing opportunities. It’s something that you should certainly consider doing to boost your firm’s visibility.

To embark on a marketing journey via email, you should first sign up to an email marketing platform. These are important as they allow you to build emails from templates, track how well your emails perform and where they’re opened, and schedule regular emails to be circulated to a large number of recipients at once. It’s the perfect way to get an overview of any email marketing campaign – and most platforms even give you tips on how to perform better in the future.

Games

As you’ll be aware if you’re an avid smartphone gamer, there are usually adverts on the free-to-play games that many millions of consumers download every month. Some of these games are popular in perpetuity, such as Candy Crush Saga, while others have their moment in the sun before being replaced by the next big thing in smartphone gaming. You can advertise your products, services, or brand via these marketing channels to seize the attention of a younger audience.

You’ll want to be careful with the game you choose to partner with, as some games are played by individuals with different demographics. You’ll need to find a game that’ll be popular for at least a year, and with the very people you’re looking to market to. Be open about this when you’re talking to advertising brokers who will help you find the right game to advertise on. If you’re still in doubt about this form of marketing, search for case studies online to see what’s worked well for businesses in the past.

News

Finally, many smart businesses are now choosing savvy ways to market to consumers via their smartphones that don’t technically involve marketing in the most traditional sense. Smartphones usually have a news feature, which tends to share relevant news with the smartphone owner. This newsreel is compiled from the biggest and most relevant new stories of the past 24 hours, but there’s a chance that you can sneak your products or your brand into these news stories to give it huge exposure via the screens of younger news readers as they’re commuting to work.

This is an advanced marketing strategy, and one that may only make sense to those with a large budget and experience of placing products and brands in press releases and the press. It’s also high risk, as you’ll not be sure that the marketing venture you’re trying to pull off will actually work, and it’s difficult to track whether you are harnessing smartphone readers as part of your click-through rate via these articles. Still, because it’s relatively inexpensive t, this is an excellent option for those who are looking for even more ways to target smartphone users in 2022 and long into the future.

Make a list of these strategies to start penetrating smartphones up and down the country with advertisements for your business.

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