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How to create a viral marketing campaign for your smartphone business

Creating content and going viral is a hit-or-miss thing. On top of the tactics that guerilla marketing, viral marketing is geared towards audiences online.


two women recording a video by smartphone

Creating content and going viral is a hit-or-miss thing. It is like the 21st-century version of guerrilla marketing. But, on top of the unconventional tactics that guerilla marketing has to offer, viral marketing is more targeted and geared towards audiences online.

Rather than burn a hole in your pocket and create an unusual ad placement in the middle of New York, you can now generate a conversation around your product just by simply posting online.

That said, we have listed a few tips on how you can make a viral marketing campaign for your smartphone business.

a person with a pen and clipboard written social media

Know and understand the trend

No matter how much effort you put in your content, your audience online would simply scroll past your post if it is not eye-catching, relatable, and trending.

Given that you are campaigning for a smartphone product, then you probably already know that smartphone users tend to have a short attention span.

So with that in mind, the easiest way for you to catch their attention is to simply follow and ride the internet’s latest trend.

An example of companies that use this tactic are big cereal brands. If you scroll through their Twitter feed, then you would notice that their tweets are mainly bandwagons and riding in on the latest cool thing on Twitter.

You need to try several gimmicks just to catch your audience's attention. There are even brands where they hire from promotional modeling agency just to make their content look pretty and natural.

We do not mean to blow all your marketing budget on making viral content. What we are trying to say is that you should put in more effort and research when it comes to creating content.

Determine the Best Timeslot

The main reason why companies often hire social media managers is because of the data and information that they have. Knowing when is the best time to post can do wonders in your engagement rate.

For instance, let us say you want to make your products in India go viral online. The most logical thing to do is to post your content when people are online.

So rather than post your publication materials at 9 AM, it might be best to pick a timeslot like 12 PM or 6 PM instead. This way, working-class people who can afford to buy your product probably online having lunch at the office or just having dinner at home.

Keep in mind that the example above is not always applicable for your marketing campaign, brands, and chosen social media platform.

Given this circumstance, the best thing you can do in this scenario is to research ahead of time (especially before you brainstorm and start the content creation planning with your team).

Create More Content that Appeals to Masses

The ultimate goal of every viral marketing campaign is to reach as many people as possible. That being the case, you should create a more general content.

Remember even though you have a target market, the smartphones that you offer are still sellable to any age group or target market.

One of the things that social media managers or just any type of marketers do is that they curate all of their content based on their target audience. While this is in fact helpful in your marketing campaign, you are, however, closing your doors to potential customers outside your target area.

Bearing that in mind, you should post general social media content every now and then. Avoid creating too much and only focusing on your target audience.

The whole point of viral marketing is to have people from all walks of life see your content and get to know your brand even more. Other people would not even bat an eye at your content if it is too niche or specific for them to even understand.

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