Mobile marketing is one of the most important elements of digital marketing. It is used by all businesses, no matter their sizes and industries. Every business can benefit and realize positive results from the right mobile marketing strategy.
Research has indicated that over 90% of people in the world use a mobile device, with over 80% using smartphones. However, this should not confuse you since we are going to discuss mobile marketing in B2B businesses.
These are businesses that make commercial transactions with other businesses. Every business has a phone(s) that it uses for many things, among them communication. B2B businesses need to exploit this opportunity with their B2B mobile marketing.
Here are a few tips, tricks, and best practices for B2B mobile marketing.
Mobile Friendly and Responsive Website
B2B businesses need to make sure that their websites are responsive and mobile-friendly. This means that you should design your websites with mobile users (or rather clients using mobile devices) in mind.
A mobile-friendly website ensures that your clients get a good customer experience when accessing your website with their mobile devices. It also plays a role in increasing the rates of conversion and reducing bounce rates.
In addition to your website, you should also create content that is optimized for mobile devices. The content should load fast and your clients should be able to scale it depending on the size of their mobile devices. Always remember that your website is the first point of contact between you and your clients.
Create Mobile-Friendly Content
As discussed above, B2B businesses need to ensure that their content is optimized for mobile devices. Your clients should be able to read your content and learn about your business and products without any problems and from any device of their choice.
You can look at some of the best content marketing examples at ActualTech Media. To create mobile-friendly content, ensure that you have used high-quality videos and images to make your content interesting and engaging, even on mobile devices.
In addition, make your content straight to the point, concise, and short. Your clients, who are other businesses, do not have time to read through long content. That time would be spent addressing other business concerns.
Use The Right Content Type
Content is one of the most important things when it comes to marketing, whether mobile marketing for B2B businesses or not. However, it gets a little bit complicated for B2B mobile marketing since different types of content serve different purposes.
B2B businesses need to ensure that they have created the right type of content when selling to other businesses through mobile marketing. For instance, you can use videos on testimonials, blogs, social media, and emails.
Depending on the industry you are selling to, ensure that you have created content that other businesses can appreciate. They need to see what you are offering, why they should buy from you, and what makes you stand out on the go.
Social Media Adverts
Social media platforms have offered businesses one of the leading channels they can use for mobile marketing. Research has indicated that smartphones now account for 70% of US digital media time.
This means that if you are running a B2B business, you need to use social media adverts in your mobile marketing campaigns. However, since you are selling to businesses, you need to first find out about the social media platforms used by your clients.
After doing that, you should create social media adverts that are mobile-friendly. Most business social media managers use mobile devices to access their profiles. You should, therefore, target these businesses with social media adverts.
Implement Opt-In and Opt-Out Forms
As discussed above, B2B businesses make commercial transactions with other businesses. It is, therefore, important for you to ensure that you have permission from these other businesses (your clients) to send them marketing content.
To do this, you can add opt-in forms to your emails, website, and all other forms of communication between you and your clients. Your clients will use these forms to permit you to send them marketing content.
It will also help you grow your mailing lists. In addition to opt-in emails, do not forget about opt-out forms. If a client no longer wants to get marketing content from you, they should be able to do that easily. The rule of thumb is to make sure that your forms are mobile-friendly.
Mobile marketing has been a major marketing avenue for B2B businesses. It is going to be even bigger in 2023. However, businesses need to follow the tips, tricks, and best practices discussed above.