Mobile content marketing is a form of marketing that is adjusted for smartphones and other mobile devices. It is marketing that shares brand information via apps, social media, or websites and is the future of marketing. Mobile content marketing uses conceptual, visual, technical, and campaigns to engage users and it is important because, in our technical and digital age, this is the most effective form of marketing. It is very simple to share mobile marketing content because users are mainly on their cell phones as opposed to a desktop there are 5.27 billion mobile device users in the world and that number is growing at a rate of 1.9% every year. Mobile devices make everything more convenient because of the different content-creating apps that are available. Here are some strategies for making your experience more enjoyable and beneficial.
Be sure to match content with your platform
There are many different social media platforms available and each of them is different with its unique layouts. This is something you need to be aware of because your business needs to tailor its content strategy to match the different social media platforms and their layouts. For example, Instagram is a visual platform where people share images and videos with their followers. You don’t find any text-based content on Instagram because the app is driven by visuals so when you create content for Instagram, it has to be visually appealing and of high quality. Twitter is text-based and is good for micro-blogging. People mainly use this app to share information however images and videos tend to also do well on this platform. TikTok is probably the most popular app these days. It is a video-sharing and video streaming app, and it is a great way to promote your business since there still is little competition. Some big brands such as the NBA and NFL are already there, but that doesn’t mean TikTok isn’t suitable for a small business. As with all the other platforms, your influence on TikTok is based on how big your audience is, and if you’re looking for more potential customers you can always use a growth service such as TokUpgrade to get more real TikTok followers. After all, the main goal of using TikTok as a business is engagement. Lastly, we have Facebook which caters to all types of content from images to videos to text. All types of content do well on this app so you can utilize them all in your strategy.
Resize your image
When people click to view your profile, the first thing they zoom their focus on is your profile picture so you must have a good one because you want to make a good first impression. Although your profile picture is important, other images on your profile are equally as important and should not be neglected. There are many pre-made layouts available to help you to create a social media template. Image sizes on social media are constantly changing. On Instagram, the recommended image size is 1080 pixels in width and between 566 and 1350 pixels in height. On Twitter, the recommended in-stream image size is 1600 x 1900 pixels with a minimum size of 600 x 335 pixels and on Facebook, the recommended image size for posts and timeline photos is 1200 x 630 pixels with a minimum size of 600 x 315 pixels.
Don’t forget about consistency
As a business on social media, it is vital to post often because this increases your visibility and improves your engagement while at the same time helps establish an identity and presence online. You must establish a balance between posting too much and posting too little and if you need help, you can use analytics to determine what the best time to post is based on when you get the most interactions.
Be careful with the formatting
There are many distractions while scrolling away on social media and users are generally on the go so content needs to be short and clear with a sense of unity in the design and visuals that are perfectly out together. A 2015 study also revealed that people have an 8-second attention span so when you create mobile content, it should be kept simple as well as appealing.
You have to ensure that your content is formatted, engaging, and optimized for users who are consuming your content via their smartphones. Following these simple rules will help you gain followers that could become customers, and that is exactly what you want as a business. Media content marketing is being used in the present and it is the future of marketing because it is the most effective. With nearly 6 billion mobile device users worldwide, you have a wide audience that you can target with your marketing so it needs to be done properly. Remember, match your content with your social media platform, resize your images, be consistent and keep formatting in mind.