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3 more reasons your website needs to be optimized for mobile

But there are more reasons than mere accessibility, and they will influence how exactly you optimize your site.

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a girl on her mother's lap using the laptop

These days, most people use their smartphones to go online. Yes, our desktops and laptops are still necessary, but we generally reserve them for work. There are few reasons to open your laptop if you want to read an article online or do some shopping. For this reason alone, any website you build needs to be optimized for mobile.

But there are more reasons than mere accessibility, and they will influence how exactly you optimize your site. Learn how to make any website mobile friendly, and take into account the following reasons.

We’re more impulsive on our phones

There’s something very immediate about using a smartphone. Unlike a PC, which we use in a more measured way, on our smartphones, we take a now or never kind of approach. Just think about how you use some of your apps. Once you’ve opened Instagram, you’re probably not going to close it until you’ve seen everything you want to, even if you could come back to it later.

This is incredibly relevant when building a website, especially if you are converting visits into sales. A person browsing your site on their phone is the best target for your marketing. And because of this, it is crucial that it is easy to make purchases on your mobile site. Many websites make it easy to browse products on mobile, but very difficult to seal the deal, hoping visitors will log on using their PC at some point to check out. Many sales are lost this way.

When optimizing, ensure it is as easy as possible to buy any products or subscriptions you're making available.

It’s easier to share on our phones

Think about it. Are you more likely to share a webpage from your laptop browser or from your smartphone? With your phone, there are far more options, and the person you’re sharing with is more likely to actually look at the page.

This is something you need to take into account when optimizing your site for mobile, so that you remember to make it as easy as possible to share. Social media icons should be prominent, and you should remind visitors to share at strategic points. You should also ensure that it is easy to share specific parts of your site. Visitors won’t want to share your homepage.

Integration with other apps and services

Finally, another reason mobile optimization is so important is because it makes it possible to integrate your site with other apps and services. You can become part of an ecosystem that shares data, making user experience more personal and seamless. It also helps you get more entrenched in the person’s mobile experience.

When optimizing your site, make sure you have made it simple for other websites or apps to connect. An open system is more useful in this case, as you eschew exclusivity for the resources you can get from cooperation.

It is important to know why you need to optimize your website for mobile, in order to ensure you take every aspect into account, building a site ideal for every user’s experience.

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